Project Description
Tiara EG is an Egyptian online fashion brand offering a curated collection of women’s clothing, accessories, footwear, and lifestyle fashion items designed with contemporary style and quality in mind. The store provides customers with an easy‑to‑navigate catalog, secure checkout, and delivery options that cater to fashion‑conscious shoppers seeking both trend‑driven and classic pieces.
To remain competitive in today’s digital retail landscape, integrating the e‑commerce platform with backend systems—such as CRM (Customer Relationship Management), inventory & order management, marketing automation, and analytics tools—is essential. This project focuses on connecting Tiara‑EG.com with these core systems to unify data flows, automate manual processes, and deliver a seamless and personalized shopping journey from browsing to post‑purchase engagement.