Project Description
Leader Sport / Leaders Sports is a well‑established UAE‑based sports equipment distributor and retailer with deep roots in the region dating back to 1916 as part of the Leader Group of companies. The business specializes in supplying a wide range of sporting goods, fitness equipment, active apparel, footwear, and accessories for individual athletes, fitness enthusiasts, and sports organizations. It operates through retail storefronts and wholesale channels across the UAE and the broader Middle East.
Although LeadersSports.ae currently shows limited visible content, it appears to serve as the brand’s digital presence for showcasing products, promotions, and contact information. To fully leverage online opportunities alongside physical distribution, this project focuses on integrating the company’s digital storefront with core business systems—including CRM (Customer Relationship Management), inventory & order management, analytics platforms, and marketing automation tools—to unify data flows, automate workflows, and improve service delivery to both retail and wholesale customers.