Project Description
Leader Company is an Egyptian online retailer offering a selection of beauty, hair care, and skincare products designed to provide effective and high‑quality personal care solutions for daily grooming and wellness. The platform showcases products across categories and allows customers to browse, add items to cart, and shop online. The brand also appears in related mobile apps focused on cosmetic and personal care product shopping.
In the highly competitive e‑commerce environment for beauty and personal care, integrating the digital storefront with backend systems is essential for managing inventory, orders, customer relationships, analytics, and marketing. This integration project focuses on connecting LeaderCompany‑EG.com with core business tools such as CRM (Customer Relationship Management), inventory and order management, analytics platforms, and marketing automation to unify data flows, automate workflows, and enhance customer satisfaction throughout the shopping journey.