Project Description
Hard & Fluffy is an Egyptian e‑commerce platform offering a range of premium mattresses, pillows, recliner chairs, and home comfort furniture designed for elevated sleep quality and stylish living spaces. The store features products such as orthopedic and memory‑foam mattresses, luxury recliners, supportive pillows, and modern furniture solutions—backed by services like fast shipping across Egypt, easy installment plans, and a customer‑friendly return policy.
In the competitive home goods and furniture market, integrating the digital storefront with back‑end systems is essential for optimizing inventory control, improving order fulfillment, managing customer relationships, and delivering a seamless shopping experience. This project focuses on connecting HardFluffy.com with core business systems such as CRM (Customer Relationship Management), inventory & order management, analytics, and marketing automation tools to unify data across platforms and streamline workflows.