Project Description
Pauk Wear is an e‑commerce fashion brand offering a curated collection of trendy clothing and lifestyle apparel, including casual wear, streetwear, and seasonal fashion essentials designed to appeal to style‑conscious shoppers. The online platform showcases products with visuals, descriptions, and secure shopping features, providing customers with an easy and engaging digital shopping experience.
In today’s competitive online retail environment, integrating the digital storefront with backend systems is essential for managing inventory, customer relationships, orders, and data analytics. This integration project focuses on connecting PaukWear.com with core business tools—such as CRM (Customer Relationship Management), inventory & order management, analytics platforms, and marketing automation—to unify data flows, automate manual processes, and elevate the customer experience across the shopping journey.