Project Description
Zash Sportswear is an e‑commerce brand offering a curated selection of sports apparel, activewear, and fitness‑oriented clothing designed for athletes, gym‑goers, and active lifestyle enthusiasts. The online platform showcases products with detailed visuals, descriptions, and secure shopping features, providing a seamless digital shopping experience.
In today’s competitive online retail landscape, integrating the digital storefront with backend systems is essential for managing inventory, customer relationships, order fulfillment, and data analytics. This project focuses on connecting ZashSportswear.com with key business tools—such as CRM (Customer Relationship Management), inventory & order management, analytics platforms, and marketing automation systems—to unify data flows, automate processes, and elevate the customer journey from discovery to purchase and beyond.