Codever

Project Description

Leader Sports is a long‑standing UAE‑based sports goods distributor and retailer that operates both online and through retail and wholesale channels throughout the United Arab Emirates and the broader MENA region. The company is part of the Leader Group, a family business established in 1916, and specializes in sports and fitness equipment, active apparel, shoes, gym machines, accessories, and performance gear designed to support healthy lifestyles and athletic performance.

Leader Sports also participates in strategic partnerships with global brands to bring premium sporting equipment — such as tennis, padel, and squash gear — to the regional market.

To compete in today’s omnichannel sports retail environment, integrating LeadersSports.com with core business systems — such as CRM (Customer Relationship Management), inventory and order management, analytics platforms, and marketing automation — is essential. This integration project focuses on unifying data flows, automating workflows, and improving visibility across sales channels to enhance the customer experience and expand business reach.

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