Project Description
BrandWayEG is an Egyptian online retail store based in Alexandria, Egypt, offering a wide range of authentic fashion products, including men’s and women’s clothing, bags and accessories, and kids’ apparel—all sourced directly from official brands and designed to appeal to various lifestyles and tastes. The shop also provides cash on delivery, free shipping on orders above a certain value, and secure payment options to boost customer convenience and trust.
In the competitive world of online retail, seamless integration between the e-commerce platform and back-end systems is key to optimizing sales processes, managing inventory accurately, and creating a smooth shopping experience. This project focuses on connecting BrandWayEG.com/shop with core business systems such as CRM (Customer Relationship Management), inventory and order management, analytics tools, and marketing automation platforms. The goal is to reduce manual work, improve operational efficiency, and enhance customer satisfaction across the customer journey.